About WildHerping & Co.
Connecting people with wildlife. Creating a future where nature is worth protecting.
WildHerping & Co. creates opportunities for people to experience wildlife in its natural habitat through guided tours, expeditions, education, research, and field-based activities in Japan and around the world.
We believe that seeing an animal in the wild is more than just an exciting experience. A meaningful encounter can change the way we see nature, create curiosity and respect, and ultimately give us a reason to protect it.
Our goal is to create more of these connections — between people and wildlife, between travelers and local communities, and between wildlife experiences and conservation.
Our Mission
Forests, wetlands, rivers, mountains, and other natural environments support an extraordinary diversity of life. Yet many of these ecosystems are under increasing pressure from habitat loss, environmental change, and climate change.
We believe wildlife can have a future when people recognize the value of keeping it wild.
Through responsible wildlife tourism and field experiences, WildHerping & Co. aims to create a positive cycle: wildlife inspires people, people support local communities and conservation, and healthy habitats continue to support wildlife.
We want future generations to inherit a world where extraordinary animals can still be encountered in the wild — not only seen in photographs, books, or memories.
Who We Are
WildHerping & Co. is a wildlife-focused brand operated by Wildlife Japan Co., Ltd., a Japanese company established to develop wildlife tourism, conservation, research, education, photography and filming support, and other activities related to wildlife and the natural environment.
Our work began with wildlife guiding and has grown into expeditions and projects connecting people with wildlife both in Japan and internationally.
Company: Wildlife Japan Co., Ltd.
Brand: WildHerping & Co.
Representative Director: Wataru Himeno
Location: Osaka, Japan
Wataru Himeno（Hime)
Founder, WildHerping & Co.
Founder & Representative Director, Wildlife Japan Co., Ltd.
For me, wildlife has never been something that exists only in books, zoos, or photographs.
My passion has always been to go into the field, search for animals, understand the environments in which they live, and experience the moment of encountering them in the wild.
That passion eventually became WildHerping & Co.
Through guiding and traveling in different parts of the world, I have come to believe that one of the most powerful ways to protect wildlife is to give people a reason to care about it.
When someone sees an animal in its natural habitat for the first time, that animal is no longer simply a name or an image. It becomes something real — something they remember and may want to protect.
My goal is to build WildHerping & Co. into a bridge between people, wildlife, and the communities that live alongside it.
I want our journeys to create unforgettable experiences for our guests, meaningful opportunities for local guides and communities, and ultimately a greater reason to keep wildlife and its habitats alive.
— Wataru Himeno
What We Do
Wildlife Tours & Expeditions
We organize wildlife-focused tours and expeditions in Japan and around the world, from herping and nocturnal wildlife observation to birding and specialized wildlife journeys.
Responsible Wildlife Observation
We prioritize the welfare of wildlife and the protection of sensitive habitats. Precise locations may be kept confidential when disclosure could increase disturbance, collection, poaching, or other risks.
Local Partnerships
We work with local guides, trackers, drivers, accommodation providers, and communities whenever possible. We believe wildlife tourism should create value not only for travelers, but also for the people who live alongside wildlife.
Research, Education & Conservation
We aim to contribute through field surveys, educational programs, university field experiences, environmental activities, and collaboration with researchers and conservation organizations.
Photography & Filming Support
We provide field knowledge, guiding, logistics, and local coordination for photographers, filmmakers, researchers, and media projects seeking wildlife in natural environments.
Looking to the Future
WildHerping & Co. is still growing.
As we expand, our ambition is not simply to take more people to see more wildlife. We want the growth of our business to create greater value for the wildlife and natural environments on which our work depends.
This includes supporting conservation activities, contributing to research, creating opportunities for local communities, organizing environmental activities, and, in the future, helping protect important wildlife habitats directly.
The more people who experience wildlife, the more people there can be who care about its future.
That is the future WildHerping & Co. is working toward.